When Tom Colicchio decided he wanted to supplement the money he was making roasting meats and vegetables at Craft, he opened these upscale sandwich shops. The chef making your meatloaf sandwich probably has a degree from a culinary school, and when you add superior ingredients to the mix, you end up with a better product than the competition's. It's "a bit expensive" for what it is, but most people seem to like the experience, except for the waits, which can be as long as 30 minutes when they get super-busy.